Paid For Posts (PPP) and Google PageRank
After Google's April 2009 PageRank update, there has once again been a commotion and confusion about the issue of links in paid-for-posts and how they affect PageRank. As far as Google is concerned, their stand is crystal clear. Their webmaster guidelines dictate a nofollow attribute on such links as Google's Matt Cutts and Maile Ohye explain , Our goal is to provide users the best search experience by presenting equitable and accurate results. We enjoy working with webmasters, and an added benefit of our working together is that when you make better and more accessible content, the internet, as well as our index, improves. This in turn allows us to deliver more relevant search results to users. If, however, a webmaster chooses to buy or sell links for the purpose of manipulating search engine rankings, we reserve the right to protect the quality of our index. Buying or selling links that pass PageRank violates our webmaster guidelines. Such links can hurt relevance by cau...